Our Story

Designed to remind us of stories worth sharing

At Anecdote, we’re making fragrance a conversation piece. Inspired by personal recollections and cultural trends, each candle is an everyday luxury designed to remind us of stories worth sharing.

Our packaging is modern and playful, but we take quality seriously. All candles are hand-poured in the USA using natural ingredients with no additives, dyes, or preservatives. Our coconut-soy wax, cotton core wicks, and premium phthalate-free fragrance oils create a clean burn and powerful scent throw. We invite you to share our stories and create your own!

Our Process

One story,
one candle at a time.

the
power of storytelling.

Every candle begins with a story — an anecdote. We bring customers into the product development process by crowdsourcing ideas for new concepts and encouraging customers to share their favorite memories and pastimes to help write the next story.

the
science of fragrance.

We work with various perfumers to develop fragrances that capture the essence of the moment we want to convey. We go through many, many variations to make sure the aromas are unique, yet familiar.

the
art of candlemaking.

Candles are simple products, but candle making is not. We spend months testing multiple variants of the fragrance, wicks, and wax blends to create the perfect candle and to preserve the olfactive integrity of the fragrance.

We invite you to share our stories and create your own